1. general information
The protection of your personal data is important to us. In this privacy policy, we inform you about how we at Kanalhelden AG process personal data in the context of this website.
Responsible for data processing:
Kanalhelden AG
Meierhofstrasse 9
6032 Emmen / Lucerne
Switzerland
info@kanalhelden.ch
www.kanalhelden.ch
Personal data is all information that relates to an identified or identifiable person. We process personal data when you actively provide it to us (e.g. by e-mail, contact form) or by using our website.
The processed data includes
IP address (shortened if anonymised)
Browser type and version
Date and time of access
Visited pages/subpages
Referrer URL
Name, e-mail, telephone number (when contacting us)
Data processing is carried out for the purpose of:
the provision and optimisation of our website
communication with you
the analysis of user behaviour (statistics)
compliance with legal obligations
Marketing optimisation (remarketing / conversion measurement)
Our website uses Google Analytics, a web analytics service provided by Google LLC, USA. Google uses cookies that enable your use of the website to be analysed. The information is usually transferred to a Google server in the USA and stored there. We use Google Analytics with IP anonymisation.
Purpose: Analysis of user behaviour for website optimisation
Legal basis: Legitimate interest in improving the website
Contradiction: You can prevent the storage of cookies by selecting the appropriate settings in your browser software. Alternatively, you can install the browser add-on to deactivate Google Analytics:
https://tools.google.com/dlpage/gaoptout
Our website uses Google Fonts for the standardised display of fonts. When you access our website, your browser loads the required fonts directly from Google servers. Your IP address may be transmitted to Google in the process.
Purpose: appealing, cross-browser display
Legal basis: Legitimate interest
We use the Facebook pixel from Meta Platforms Ireland Ltd. on our website. It enables us to track the behaviour of visitors who have reached our site via a Facebook/Instagram ad (conversion tracking).
Purpose: Performance measurement and optimisation of advertisements
Legal basis: Legitimate interest in targeted advertising
If you do not wish to be tracked by Facebook, you can deactivate this in your Facebook account under „Advertising settings“:
https://www.facebook.com/ads/preferences/
For search engine optimisation, we use Google Search Console, an analysis tool from Google that does not process any personal data. It is used exclusively for the technical improvement of website visibility on Google.
Our website uses cookies to provide functions and improve the user experience. You can control and reject the use of cookies via your browser settings. The use of technically unnecessary cookies only takes place with your consent (cookie banner).
Personal data will only be passed on to third parties if:
you have expressly consented
this is necessary for the fulfilment of the contract
we are legally obliged to do so
or legitimate interests exist (e.g. use of hosting/analysis providers)
According to the Swiss Data Protection Act, you have the right to:
Information
Correction
Cancellation (if permitted)
Restriction of processing
Contradiction
Data output/transfer
Please send your enquiry to: info@kanalhelden.ch
We take technical and organisational security measures to protect your data against unauthorised access, manipulation, loss or destruction.
This privacy policy can be amended at any time. The current version on our website applies in each case.
Stand: 01.07.2025